Pussy Galore

For 40 years Hello Kitty has reined supreme. Dominating everything from toasters to cosmetics, HK has been one busy lady spreading her cheer and charm across the globe. Since girls and boys of all ages remain devoted to HK’s happy little face and everything she touches, the new collaboration with NOIR Jewelry should delight her fans to no end.

Known for their suped-up sparkling costume jewels, NOIR turns out to be the perfect partner to glam HK’s sugary-sweet sassafrass. Riffing on the classic icons of high jewelry, kitty morphed to kitsch in each of the collection’s 22 pieces. NOIR’s take, “Hello Panther — and with that we imagined a subversive Kitty, hijacking timeless jewelry designs that feature panthers and other classic jewels and making it her and our own.”

I really love the idea of treating these funky, fabulous jewels as if they were priceless pieces covered in diamonds and precious gems, even mixing them, a la Coco Chanel, pairing the real with the faux. Hello Kitty’s philosophy is one that promotes happiness and friendship and a love for remaining true to yourself, and if you spread a little of that HK goodness around, via a giant ‘diamond’ encrusted ring with Kitty’s shining face, then you might have just made the world a little happier today.

 

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